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Maersk transformation sees MCC and Seago folded into Sealand brand

In the ongoing transformation of the A. P. Moller-Maersk Group, the Asia regional line MCC Transport, European regional line Seago Line and its Americas regional brand Sealand have been unified under one brand, Sealand – a Maersk company.

Operating in different parts of the world, MCC, Sealand and Seago Line have built a similar value proposition and close relationships with customers. The three companies will continue to operate independently, as they will operate as Sealand Asia, Sealand Europe & Med, and Sealand Americas. Consequently, the three teams in three locations, Singapore, Copenhagen and Miami respectively would remain unchanged.

As part of the larger Maersk family we will continue to be a regional partner with the benefit of their global scale and reach

The integrated commercial organisation will operate with one management team, one sales force, a product organisation and one customer experience organisation. The simplified naming structure for these brands will help strengthen brand recognition and ensure clarity of choice for customers.

“They are all standing for speed, agility and care – values that have proven to be core drivers for the customers of all three intra-regional brands,” a Maersk statement claimed, adding: “As part of the larger Maersk family we will continue to be a regional partner with the benefit of their global scale and reach. Because the only thing changing is our name.”

Maersk Line is renowned for its reliable, flexible and eco-efficient transportation and logistics services. Today, it provides end-to-end transportation to every corner of the globe. They number 630 vessels and 33,000 employees, with 306 offices in 114 countries.

Thomas Smith Group was appointed as the local agent of Maersk Line in  2009.

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