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Deloitte Digital and Salesforce present marketing cloud workshop

Deloitte Digital, in collaboration with Salesforce, recently held an introductory workshop on the ‘Salesforce marketing cloud solution’ at the Deloitte Malta office in Mrieħel.

This was a unique opportunity for companies looking to engage in digital marketing activities to gain a thorough understanding of marketing cloud and the benefits associated with automating online marketing and customer engagement. Speakers from Salesforce and Deloitte Digital gave introductory demonstrations on the use of salesforce marketing cloud.

“This enables companies to have a solid understanding of consumer behaviour, assisting in personalising consumer experience while engaging them across multiple online channels for years to come,” said Claudine Cassar from Deloitte Malta.

Marketing cloud provides one of the world’s most powerful digital marketing platforms that makes it possible to communicate with customers across digital channels.

Marketers can use it to understand and manage customer journey, e-mail, mobile, social media, web personalisation, con-­tent creation, content management and data analytics.

To learn more about salesforce, visit www.deloitte.com/mt/salesforce.

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