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Digital Marketing Executive

Castille is recruiting a digital marketing enthusiast on behalf of a reputable company. You will help in the organising, implementation and optimization of all web marketing activities. 


Main responsibilities:

  • Strategising to build valuable online relationships with clientele
  • Handling the online presence (Twitter, Facebook etc.)
  • Organising optimized online adverts through Google Adwords, Facebook etc. in turn increasing company and brand awareness
  • Assist in SEO efforts (keyword, image optimization etc.)
  • Creating content including; newsletters and promotional emails and managing the distribution through several channels
  • Generating ideas for content marketing and updating the website
  • Working with designers to better user experience
  • Monitoring performance of digital marketing activities by using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Keeping abreast of latest developments in trends, tools and strategies
  • Retaining relationships with media agencies and vendors

Job requirements:

  • Diploma in Digital Marketing or relevant field
  • Minimum 1 year working experience in Digital Marketing 
  • Previous involvement with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Knowledge of Google Analytics, creative content writing
  • Analytical mindset and critical thinking, great communication and interpersonal skills

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